Digital Marketing Manager
8 months ago
Employment Information
About Etherio
At Etherio, we have a purpose that drives all we do: We create meaningful partnerships, experiences and connections that fuel growth and accelerate success for our clients and those they impact. Every day, we deliver creative, customer-focused solutions for our corporate and association clients - one meeting, event, or membership experience at a time.
Whether in-person, virtual, or hybrid, we’re redefining event experiences. We’re also advancing the stories of a diverse set of local, national, and global associations and nonprofits. In everything we do, we start with understanding our clients’ “why.” Because we know that it’s not so much what they do, but why they do it that compels people to embrace and engage with products, organizations, and brands. We create value for our customers by delivering solutions that power relationships at scale.
Etherio nurtures and deepens the capabilities of our people. Here, we live our Core Values every day. Whether you work in our office or another location, we're also committed to your learning and growth. Our goal is for you to feel empowered to work out loud with a diverse team of professionals who are learners and teachers together, enhancing each other's strengths. Our pace of work supports fast learning and freedom to think big.
Joining our team comes with perks that support you in your personal and professional journey. Benefits include:
Joining our team comes with perks that support you in your personal and professional journey. Benefits include:
- Medical, dental, vision and more
- 401(k) with matching
- Generous paid time off
- Flexible and hybrid work schedules
Our approach has scored us many industry awards over our 30-year history, including 17 consecutive years on the CMI 25 – North America’s Top 25 Meeting & Incentive Companies. As leaders in the industry, we're always exploring new ways to solve challenges for our clients.
Etherio is committed to embracing diversity and inclusion in our hiring practices and in experiences as Etherio employees.
Digital Marketing Manager
General Summary
Join our dynamic marketing and creative services team as our Digital Marketing Manager. The Etherio marketing and creative services team acts as an integrated marketing agency within our larger. Our team of marketers, creatives, content creators, and multimedia specialists also lead the brand communications for Etherio.
What you’ll do:
As the team’s go-to resource on project management and client relationships, you will have the opportunity to deliver top-quality strategy and communication that keeps our team and our clients marching forward and growing. The Digital Marketing Manager will be responsible for developing and implementing our email automation and social media strategy to enhance our agency's and our clients' online presence. This role demands a high level of creativity, attention to detail, and project management skills. The ideal candidate will be an expert in content creation, have a strong technical background in email marketing automation tools (including but not limited to HubSpot), and possess exceptional design skills to create visually appealing graphics and layouts.
ESSENTIAL FUNCTIONS
Email Marketing Automation
- Create and execute email marketing campaigns for clients across multiple platforms to drive conversions and customer retention.
- Manage email marketing campaigns for the company using HubSpot, ensuring effective targeting, segmentation, and workflow automation.
- Plan, organize, and manage project timelines, budgets, and resources to ensure all deliverables are met on time and within budget.
- Develop and implement automated email marketing strategies for both the company and our clients to increase brand awareness, engagement, and drive traffic.
- Partner with business development in the creation of email campaigns and landing pages to support specific initiatives.
- Collaborate with cross-functional teams including designers, writers, and developers to execute projects.
- Monitor and report on the performance of email campaigns, making data-driven decisions to improve ROI.
- Stay updated on industry trends, best practices, and emerging technologies in email marketing to drive innovation and success.
- Conduct research and analyze data to provide insights and recommendations to clients.
- Tracking time in project management system against client allocation budget.
Social Media Management
- Manage client relationships and act as the main point of contact for all social clients.
- Develop and implement social media strategies for both the company and our clients to increase brand awareness, engagement, and drive traffic.
- Manage social media accounts, create content calendars, schedule posts, and engage with followers to build a strong online community.
- Create unique graphics for digital content for the company and our clients.
- Analyze social media metrics and performance to optimize strategies and campaigns for better results.
- Engage with followers, respond to queries in a timely manner, and monitor customer reviews.
- Conduct research and analyze data to provide insights and recommendations to clients.
- Create and deliver presentations to clients to communicate project progress, performance, and results.
- Maintain up-to-date knowledge of industry trends, technologies, and best practices.
- Tracking time in project management system against client allocation budget.
MINIMUM AND PREFERRED QUALIFICATIONS
- Bachelor’s degree, preferred with a concentration in marketing, business or communications.
- 3-5 years’ experience as a full-time agency social media manager and/or email automation manager.
- Proven track record of successful social media campaigns and email marketing strategies.
- Expertise in using HubSpot, SalesForce, or similar email platforms.
- Excellent communication, listening, and interpersonal skills.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.
- Proficient in project management tools and techniques.
- Experience in marketing analytics and reporting.
- Familiarity with marketing technologies such as marketing automation platforms, CRM tools, and web analytics tools.
- Expert skills in Adobe Creative Suite and Canva a plus.
WORKPLACE LOCATION REQUIREMENTS
Atlanta/Hybrid
- We operate as a Hybrid work environment, working as a combination of remote and 3 days in-office presence in our Atlanta office, as well as the possibility of being onsite at client and/or event locations.
TRAVEL REQUIREMENTS
- Ability to travel at least 20%
SCHEDULING REQUIREMENTS
- Requires flexibility in scheduling, such as the ability to work evenings and weekends to meet client, event, or company needs.
ESSENTIAL PHYSICAL FUNCTIONS AND WORK ENVIRONMENT
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
- Must be able to remain either in a stationary position most of the time (such as when working in the office), while also being able to stand and/or move for the majority of the time (such as if visiting clients or working events).
- Need to lift, carry, push, or drag boxes or equipment up to 30 lbs.
- Frequently moves inside the office to access file cabinets, office machinery, etc.
- Need to adapt and function in various physical settings (for example, conference centers, indoor and outdoor spaces).
- Occasionally required to position self in a stooping, kneeling, or crouching manner.
- Frequently required to use hands or fingers, handle or feel objects, tools, machinery and computers.
- Frequently communicates with others and must be able to exchange accurate information in these situations.
- Frequently operates a computer and other electronic equipment.
- The noise level in the office work environment is usually low to moderate, while event environments may be moderate to noisy.
The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified. Etherio retains the right to change or assign other duties to this position.
Etherio is an equal opportunity employer. We believe that the most effective way to invite and retain a diverse workforce is to build an enduring culture of inclusion and belonging. The Firm does not discriminate in employment because of race, creed, national origin, religion, age, color, sex, marital status, sexual orientation, gender identity, disability, citizenship status or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact hr@etherio.com.
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